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Client case - Branston

The number one supplier of potatoes to retailers and a leader in UK farming.

04th August 2022

Branston HGV with logo overlay

Written by

Sam McGuirk

Chief Commercial Officer


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Branston has been a long-standing leader in potato growing in the UK since 1968. The number one supplier of potatoes to retailers and a leader in UK farming, Zeus Labs is proud to be able to support their distribution of produce domestically.

Winning Branston after a short two-week trial of our approach, we are now conducting a regular chilled distribution route for this important British firm. Did you know that 100% of our customers have stayed after conducting a trial period with Zeus?

I have worked with freight forwarders in the past, so my expectations were probably a bit low. However, it seems different with Zeus, there's more of a partnership with your suppliers and audience. There seems to be a much better relationship with your hauliers. Now, we had a few teething issues to start with, like everyone would, but it is all running well. Really pleased with that. There's a lot more flexibility in doing it the Zeus way and we have more flexibility for the business. So as far as I'm concerned, it's a win-win situation. 

Luke, Group Transport Manager, Branston

Working with Branston took a flexible approach, we trialled some new approaches which didn’t work out, but that also defines our way of working. We believe it is always worth investigating new ways to improve efficiency and productivity. 

The regular route includes both week and weekend work and our internal team, platform and external haulier partners combine to deliver on our service commitment of unlocking new efficiencies, providing full cost control, and great service.