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Client case - Decathlon

Decathlon S.A. is the largest sporting goods retailer in the world.

28th July 2022

Various outdoor activities with Decathlon logo

Written by

Sam McGuirk

Chief Commercial Officer


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Originally a French company, it now spans 1,697 stores in 60 countries and boasts over 70 stores and online fulfilment centres in the UK. Zeus started working with Decathlon in 2022 and now manages restocking runs to over half of their UK footprint.

Working with an established brand such as this, means Zeus really had to prove its ability to consistently deliver both high service levels and absolute reliability. Our unique mixed model approach of scalable virtual fleets managed centrally + dedicated service delivered this promise.

Our platform enables us to track exactly where every driver, vehicle and all stock is at any time of the day, with everything digitally consolidated around a single ID. We offer a zero-touch approach that reduces freight management administration by 71% and provides complete cost control. A win-win scenario for our customers and hauliers - who also benefit from fully mobile workflows and fast payments.

Winning over Decathlon marks a real milestone in Zeus’s growth. As a key international brand, we are now helping them optimise their store deliveries and stock in South Wales, Scotland and London. It’s truly a pleasure to work with this established retail and sports brand. Jerome Head of Operations, Zeus